Insights


What is in app messaging

In-app messages are delivered to users while they’re active in your mobile app, allowing you to improve engagement and the user experience.

Ian Heinig
Agentic AI Marketer

How to increase app engagement with powerful UX copy

Discover the 150 little words proven to drive big results in UX copy for greater app engagement, retention, and conversions.

Ian Heinig
Agentic AI Marketer

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Discover how an omnichannel messaging strategy can elevate the gig workers' experience and solve problems arising from fragmented communication channels.

Shweta Joshi
Content Marketing Specialist

The total guide to mobile app marketing in 2025

Curious how to build awareness, acquire new users, and propel your mobile app to success? This guide to mobile app marketing shows you how.

Ian Heinig
Agentic AI Marketer

What is programmable messaging

Programmable messaging allows you to automate, personalize, and scale your customer communications strategy across modern channels without human intervention.

Ian Heinig
Agentic AI Marketer

Customer support vs customer service

There are major differences between customer support vs. customer service. Learn about top differences & which tools to use for stellar customer support and customer service.

Shweta Joshi
Content Marketing Specialist

3 essential steps to a smarter knowledge chatbot cover

How to elevate your custom AI chatbot from a tool to a customer engagement powerhouse with a robust knowledge base, prompt engineering, and chatbot welcome messages.

Cheryl Chai
Product Marketing Lead

SMS marketing

SMS marketing is one of the best ways to reach and engage customers. Here’s everything you need to know to get started.

Ian Heinig
Agentic AI Marketer

Best chat apps to know

The top roundup of the best chat apps in 2024 for businesses, consumers, and communities.

Shweta Joshi
Content Marketing Specialist

CAC

Everything to know about CAC, how to calculate CAC, and why CAC is important. Find out the best LTV:CAC ratio!

Shweta Joshi
Content Marketing Specialist

Secure messaging apps

Check out the best secure messaging apps on the market, and learn how to choose the best encrypted messaging app for your business needs.

Shweta Joshi
Content Marketing Specialist