# Insights

---

### [What is in app messaging](/content/blog/in-app-messaging/index.html)

[In-app messages are delivered to users while they’re active in your mobile app, allowing you to improve engagement and the user experience.](/content/blog/in-app-messaging/index.html)

Ian Heinig  
Agentic AI Marketer

### [How to increase app engagement with powerful UX copy](/content/blog/best-ux-copy-notifications/index.html)

[Discover the 150 little words proven to drive big results in UX copy for greater app engagement, retention, and conversions.](/content/blog/best-ux-copy-notifications/index.html)

Ian Heinig  
Agentic AI Marketer

### [Image2](/content/blog/omnichannel-messaging-for-the-gig-economy/index.html)

[Discover how an omnichannel messaging strategy can elevate the gig workers' experience and solve problems arising from fragmented communication channels.](/content/blog/omnichannel-messaging-for-the-gig-economy/index.html)

Shweta Joshi  
Content Marketing Specialist

### [The total guide to mobile app marketing in 2025](/content/blog/mobile-app-marketing-guide/index.html)

[Curious how to build awareness, acquire new users, and propel your mobile app to success? This guide to mobile app marketing shows you how.](/content/blog/mobile-app-marketing-guide/index.html)

Ian Heinig  
Agentic AI Marketer

### [What is programmable messaging](/content/blog/what-is-programmable-messaging/index.html)

[Programmable messaging allows you to automate, personalize, and scale your customer communications strategy across modern channels without human intervention.](/content/blog/what-is-programmable-messaging/index.html)

Ian Heinig  
Agentic AI Marketer

### [Customer support vs customer service](/content/blog/customer-support-vs-customer-service/index.html)

[There are major differences between customer support vs. customer service. Learn about top differences & which tools to use for stellar customer support and customer service.](/content/blog/customer-support-vs-customer-service/index.html)

Shweta Joshi  
Content Marketing Specialist

### [3 essential steps to a smarter knowledge chatbot cover](/content/blog/smarter-knowledge-chatbot/index.html)

[How to elevate your custom AI chatbot from a tool to a customer engagement powerhouse with a robust knowledge base, prompt engineering, and chatbot welcome messages.](/content/blog/smarter-knowledge-chatbot/index.html)

Cheryl Chai  
Product Marketing Lead

### [SMS marketing](/content/blog/guide-to-sms-marketing/index.html)

[SMS marketing is one of the best ways to reach and engage customers. Here’s everything you need to know to get started.](/content/blog/guide-to-sms-marketing/index.html)

Ian Heinig  
Agentic AI Marketer

### [Best chat apps to know](/content/blog/best-chat-apps/index.html)

[The top roundup of the best chat apps in 2024 for businesses, consumers, and communities.](/content/blog/best-chat-apps/index.html)

Shweta Joshi  
Content Marketing Specialist

### [CAC](/content/blog/what-is-customer-acquisition-cost/index.html)

[Everything to know about CAC, how to calculate CAC, and why CAC is important. Find out the best LTV:CAC ratio!](/content/blog/what-is-customer-acquisition-cost/index.html)

Shweta Joshi  
Content Marketing Specialist

### [Secure messaging apps](/content/blog/secure-messaging-apps/index.html)

[Check out the best secure messaging apps on the market, and learn how to choose the best encrypted messaging app for your business needs.](/content/blog/secure-messaging-apps/index.html)

Shweta Joshi  
Content Marketing Specialist